U.S. Pat. No. 12,528,020
CLUSTERING METHOD OF GAME PLAYERS
AssigneeGNA COMPANY CORP.
Issue DateAugust 18, 2023
Illustrative Figure
Abstract
A method for clustering players according to their tendencies, using play data of the players playing games is disclosed. Tags are assigned to each of the games to express the characteristics of each game, and the weights for the tags are calculated based on the play data for each of the players. Each player is classified into plural clusters according to their tendencies, based on the weights calculated for each tag. By classifying and clustering players according to their play tendencies, game developers can target advertising to players who match the characteristics of their games.
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